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Your website is your shop window. You use it to attract customers.
With the right words you can entice people in, get them to look around, talk to you or buy something and come back again another day.
But what words should you use?
Your website visitors are busy people. You want their visit to be easy, pain-free and productive. You want them to understand what you're offering and how it can help them. And you want them to contact you, ask for information or place an order.
So your website words need to be clear, straightforward and easy to read.
Getting them right is, of course, the tricky part. It takes time and it's hard work.
But here are some suggestions to make your life easier. Six ways to create the right words for your website: