This is what Google has to say about how to improve your page ranking and get people to notice your site:

"Interesting sites will increase their recognition on their own

Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.

Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content."

You'll find more help and advice in the Google SEO starter guide.

1. Write for your readers, not for search engine machines. Use words that are interesting, informative and relevant.
2. Links from other sites: Google considers the number of inbound links as a measure of your popularity and 'trust' or 'authority'. You can build them gradually by posting interesting content on social media sites and encouraging people to share your information with others.
3. Keywords: include these naturally in your text – don't overdo it. Include them in page titles and headings too. Use Google Ad words to help you choose the right words.
4. Page titles: use accurate, descriptive titles.
5. Headings: create relevant, interesting headings.

For more on Search Engine Optimisation, try The Beginners' Guide to SEO.

Try this link for more on how to get the most from different elements on your page.