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This is what Google has to say about how to improve your page ranking and get people to notice your site:
"Interesting sites will increase their recognition on their own
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.
Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content."
You'll find more help and advice in the Google SEO starter guide.
For more on Search Engine Optimisation, try The Beginners' Guide to SEO.
Try this link for more on how to get the most from different elements on your page.