Your website is a key marketing tool, but are you making the most of it?

People often spend only a few seconds on each page. So the words you use are crucial. You need to pick them carefully and get to the point quickly and clearly.

If you want your website to create the right impression and generate the enquiries you need, ask yourself:

• Is the text easy to read?
• Is it easy for people to scan and pick up what they need to know?
• Are the words clear, concise and straightforward?
• Is it free of jargon, management-speak and long-winded words and phrases?
• Are key benefits explained in a persuasive and convincing way?
• Is there a coherent, uniform style and consistent tone of voice throughout?
• Is the text free of typos and errors?
• Can people find their way around easily?
• Will they stick around and get to know us?
• Does it provide useful information?
• Is it easy for people to contact us or place an order?
• Will people want to come back and visit us again?